IT needs to weave itself into the narrative of every of those plans.
We are fast approaching 2015 strategy setting season for those companies in which the fiscal and calendar year align.
More strategically mature companies will filter those down into strategic plans for the functional units and business units of the company similar to Marketing, Sales, Finance, Operations, Human Resources, and product and service areas of various kinds. Smartphone usage is on the rise.
No big surprise there, Yeah, I know.
Smartphones have become an appendage that we turn to almost constantly for the time, news, communications, entertainment, and directions. We look to Millennials becuase trend currents can be predicted by their current behaviors. Normally, as at Q2, below is a summary of smart phone adoption by age group and gender conforming to Nielsen 2014. It’s no surprise that most analysts predict that smart phone adoption, as a percentage of the population, will increase even further in the next 10 years. In the US, a staggering 71percent of the adult population use smartphones. Just think for a moment. Among Millennials, a cohort whose numbers rank right up there with Boomers, smartphones are even more prevalent.
True, much of the time business professionals use their smartphones during offhours is for ‘business related’ tasks.
Whenever, of people report using their devices for sending/receiving text messages, 60percentage use it to surf the Internet, 50percent download apps, 49percent say it’s used conforming to a study produced by the Centre for Creative Leadership, of smartphonecarrying professionals stay connected with work for 13 dot 5 hours per day, that is 5 hours more than the typical ‘eighthour’ workday. Professionally, Sam has also coauthored.
How To Create, Manage and Measure Brand Advocates and is a Professor of Marketing at Seneca College and a Adjunct Professor at Rutgers Center for Management Development. Consequently, sam is also the co founder of YellowIsForHello, a ‘not for profit’ corporation that seeks to decrease the rate of suicide among students through ‘peertopeer’ connections.
Sam Fiorella is a Partner here at Sensei Marketing, a consulting and technology firm focused on aiding global companies grow their business value through improved customer experiences. Influence Marketing. His findings call out the principle of perceptual decoupling, that explains how a mind that’s left to wander, free of constant attention to immediate needs and activities, most probably will create unique and innovative ideas. And now here is a question. Extending this premise to business, where an even greater percentage of people own/use smartphones on a daily basis, how much paid or free time is spent surfing instead of feely thinking? Jonathan Smallwood, a cognitive psychologist, discovered that there’s a direct link between distraction and creativity.
Townes, like most of us, will have turned on his smartphone to check Facebook and similar I’d say if that were today. Will his mind was free and open to have creative and spontaneous thoughts pop in? As long as hey, there’s a Heisenbergian uncertainty to one’s putative offhours, a nagging sense that you can never quite be present in the here and now, work might intrude at any moment. Being always on takes a ll on a person’s psyche and emotions, this freedom may come at a cost. Freedom to pick up your kid from school, hit the gym, or visit the optomitrist in the course of the day as we won’t miss anything at work, Employers who keep their employees tethered to their phones -and those addicted to their smart phones -argue that these devices provide freedom. Nonetheless, you’re not officially working, yet you remain entangled never quite able to relax and detach, argues Clive Thompson, Environment analyst for Mother Jones.