Additionally, Kantar looked with success for thatsurvey participants had downloaded an average of 8 apps for professional or special purposes in past 7 months.
Twentyfour’ percent had downloaded at least ten apps in that time.
Additionally, 31 percent had paid to download an app and 15 percent had uninstalled at least one app. While finding that 74 doctors percent used smartphones for professional purposes, kantar reported in April on physician smartphone adoption. 28 physicians percent use tablets and 21 percent use smartphones in accordance with a lately published study by ad agency WPP’s Kantar Media, wheneverit gets to study articles in medic journals. Although, that’s still a lot lower than 74 percent that use a desktop or laptop computer or 55 percent still explore paper journals. A well-famous fact that has been. Around 51 physicians percent ld Kantar they use a tablet device for professional purposes. Forty 8 percent said they used a tablet for individual and professional purposes, 19 percent for individual use usually, and simply two percent for professional use completely.Adoption was far way higher for smartphones Kantar looked for that 78 percent used them for professional and special tasks, ten percent used them for proffesional tasks mostly, and less than one percent used them for special tasks entirely.
Kantar looked at specific apps that were most famous for physicians and in addition discovered a considerably unusual list for smartphones than for tablets.
Accessing Internet and checking email, however, were still p use cases for both tablets and smartphones.
For smartphone apps, 56 doctors percent used diagnostic or clinical reference tools, 51 percent used drug coding or reference apps, 37 percent used medic journal, magazine, or newspaper apps, and 31 percent used workflow tools.
Regarding the tablet apps, though,37 percent used medicinal journal, newspaper, or magazine apps, 30 doctors percent used diagnostic or clinical reference apps, 27 percent used electronic medic record apps and 22 percent of used drug and coding reference apps.
Besides, the study showed that understanding medic journals has always been among the few tasks for which doctors are going to employ tablets than smartphones.
Overall, though, Kantar looked with success for that doctors are still more gonna use a smartphone than a tablet for professional tasks, includingresearching specific clinical situations and getting professional news updates.
Whenever something 16 doctors percent do on a tablet versus 12 percent on a smartphone, a second usually was to access medically oriented podcasts and webcasts. Besides, kantar Media surveyed 3000 doctors across 22 specialties over 1 exclusive 6 month periods for study. Last data was collected via questionnaires sent out by mail betwixt May 2013 and August 2013 and an online survey conducted in July and August 2013. But not professional entirely, in April 2013. Reported identic insights to Kantar on how doctors use tablets.Correction.A previous version of this article supposed that 51 percent was tal adoption, and incorrectly compared data to the Manhattan numbers. Nonetheless, doctors 51 percent who use tablets for professional reasons, connected with 19 percent who use them for private tasks entirely puts tal physician tablet adoption at around 70 percent comparable to Manhattan Research’s figure in their latter Taking the Pulse survey.